Go Chef
A smarter way for chefs to order meat, cutting down admin and saving time in the kitchen.
Go Chef started as an idea from one of our long-term clients, Joe. He is a butcher with years of experience in the industry. He understood the day-to-day challenges chefs face, especially when it comes to ordering meat. What should be a quick task often turns into repetitive admin, taking time away from actually running a kitchen.
The Challenge
Understandingtheproblem
In most kitchens, ordering stock is still far more manual than it should be.
From a chef’s point of view:
- Orders are often placed across multiple suppliers
- Time is wasted switching between systems, emails, and phone calls
- Mistakes can easily happen when things get busy
It’s not just frustrating, it eats into time that should be spent actually running the kitchen.
From a business perspective, this leads to:
- Inefficient processes
- Lack of visibility across orders
- Unnecessary admin building up week after week
The problem isn’t the ordering itself it’s how fragmented and time-heavy the whole process is.
The Strategy
Howweapproachedit
We approached this by stripping things back to what chefs actually need.
The goal wasn’t to overcomplicate it, it was to simplify everything.
We focused on:
- Bringing ordering into one clear, easy-to-use system
- Reducing the number of steps it takes to place orders
- Making the platform feel quick and natural to use in a busy environment
Most importantly, we designed everything around real-world use:
- Fast decisions
- Minimal clicks
- No unnecessary friction
If it didn’t make life easier for a chef, it didn’t make the cut.
The Build
Howwebuiltit
Once the direction was clear, we built a platform that balances simplicity on the surface with solid functionality underneath.
This included:
- A clean, easy-to-use interface designed for speed
- A structured ordering system that keeps everything in one place
- Clear navigation so users can move quickly without thinking twice
- Easy re-ordering for chefs ordering the same ingredients time after time
- Integrated payment gateways
Everything was designed to feel intuitive from the first use no learning curve, no confusion, just a tool that works.
The Results
Impactdelivered
The feedback has been really positive, particularly around how easy the platform is to use and how much time it saves.
It’s made a real difference to the day-to-day running of a kitchen, which is exactly what it was designed to do.
For Joe, it meant taking his industry knowledge and turning it into a scalable product, with a solid digital foundation to grow from.
Key Metrics
Impactinnumbers
10x
More Monthly Active Users
2.4x
Improvement in Affiliate Conversion
2.5x
Faster Ordering Time
1.2x
More Local Produce Used
More of our work
ContactInformation
Whether you're ready to start or just curious to see what's possible, drop us a message or give us a call. We're happy to talk through your ideas.
