CCco Interiors

A luxury online Interior Design shopping experience designed to showcase products properly and convert more customers

Websites

CCco Interiors, founded by Kim Robson, brings three decades of interior design expertise from prestigious international locations including Bahrain, Dubai, London and Manchester to their Oxton-based showroom. Despite their established reputation and curated selection of premium home furnishings, their digital presence failed to reflect the glamorous, high-end experience clients enjoyed in their physical showroom.

Industry • Interior Design & Home Furnishings

The Challenge

Understandingtheproblem

Their existing website had started to fall behind.

It no longer reflected the quality of their brand, the design felt dated, and the overall shopping experience wasn’t as smooth as it should have been.

Customers were finding it harder than necessary to browse and buy, which was impacting conversions. On top of that, the backend was difficult to manage, making day-to-day updates more time-consuming than they needed to be.

The Strategy

Howweapproachedit

The goal was clear, create a website that feels as high-end as the products, while making the buying process as simple as possible.

We approached the project by focusing on:

A clean, premium design that puts products front and centre
A smoother user journey from browsing to checkout
A structure that works for both retail and trade customers
A platform that’s easy for the client to manage moving forward

We recommended moving to Shopify to take advantage of its reliable checkout and e-commerce performance, while giving us the flexibility to completely rethink the experience.

The Build

Howwebuiltit

We designed and developed a fully custom Shopify website, keeping the existing branding but elevating the overall look and feel.

Key parts of the build included:

A full redesign focused on a clean, high-end aesthetic
Complete data migration to ensure products, categories, and structure were set up properly
Improved product filtering and collections to make browsing easier
A seamless Shopify checkout for a smoother purchasing experience
A setup that works for both B2C and B2B customers

The end result is a site that not only looks better, but works far more effectively for both customers and the client behind the scenes.

The Results

Impactdelivered

Since launching the new site, the difference has been clear.

Customers are finding it easier to browse, add products to their basket, and complete purchases, leading to a noticeable increase in sales and improved conversion through the checkout process.

From the client’s side, managing the website is now far more straightforward, saving time and making it easier to keep everything up to date.

Overall, the website now feels like a true reflection of the brand, high-end, easy to use, and built to support continued growth.

Key Metrics