Ping Local
A community-driven platform helping people discover and support local businesses.
Ping Local is a platform created to help people discover and support local businesses in their area. Built by Mike from the Wirral, the idea came from a simple belief: technology shouldn’t replace local businesses, it should support them.
The Challenge
Understandingtheproblem
High streets have been under pressure for years.
From a customer’s point of view:
- Online shopping is simply easier and more convenient
- People often don’t realise what great businesses are right on their doorstep
- Discovering local shops, services, and offers isn’t always straightforward
From a small business perspective:
- Footfall is decreasing
- Competing with large online platforms feels almost impossible
- Getting visibility without huge marketing budgets is a real challenge
The problem isn’t a lack of great local businesses it’s that they’re being outpaced by convenience and visibility online.
The Strategy
Howweapproachedit
We saw this as an opportunity to use tech in a different way not to replace the high street, but to bring people back to it.
The idea was to create a platform focused on three things:
Discovery
Make it easy for people to find local businesses they didn’t even know existed.
Convenience
Bring some of the ease of online platforms into the local experience from browsing to booking to redeeming offers.
Community
Keep the focus on people supporting people, not just transactions.
We also introduced the idea of smart personalisation, so the platform learns what users like and shows them more of it over time.
The Build
Howwebuiltit
This project became much more than just a website.
We built a full platform across multiple touchpoints:
Customer-facing Mobile App
- A mobile app for discovering local businesses
- Location-based search (by area or business type)
- Business profiles with key info and offers
- The ability to book, order, and redeem vouchers directly
Business-facing
- A web app dashboard for businesses
- Tools to manage profiles, offers, and visibility
- The ability to send offers and push notifications
Smart features
- Algorithms that learn user behaviour over time
- Personalised recommendations based on activity
- A system designed to make discovery easier the more you use it
Everything was built to feel simple for the user, while giving businesses powerful tools behind the scenes.
The Results
Impactdelivered
Early Impact
- A growing number of local businesses joining the platform
- Strong early engagement from both users and businesses
- Positive feedback around ease of use and overall concept
- A platform ready to scale across more locations
As an early-stage platform, the focus isn’t just on numbers yet it’s about building something with real potential to make a difference.
And that’s exactly what this has done. The Ping Local community is growing, download the app now and check out the businesses in your area!
Key Metrics
Impactinnumbers
50
offers redeemed in the first month
100%
of Wirral locations available on the app
100
local businesses onboarded in the first phase
80%
User Engagement
More of our work
ContactInformation
Whether you're ready to start or just curious to see what's possible, drop us a message or give us a call. We're happy to talk through your ideas.
